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About SlashPie

Built for the home service businesses nobody can find online, yet.

SlashPie exists because most home service businesses deserve a better website than they have. We do one thing. We do it on a fixed deadline. And we put our money behind it.

Habib, founder of SlashPie
Founder
Habib
Helping local US businesses get found and booked
A note from the founder

“Most home service businesses are excellent at what they do. Their websites don’t show it.”

I’ve spent almost a decade building websites. The same story kept showing up: a roofer with 200 five-star reviews and a site that looked like it was made in 2014. An HVAC company still taking service calls by voicemail because their booking form quietly broke last year. A plumber losing jobs to a competitor with worse reviews but a cleaner homepage.

SlashPie is the agency I wish those owners had. Fast. Guaranteed. Priced like an honest deal. And focused on one thing, making sure the best business in town actually looks like it online.

Work with us How we work
62
Sites shipped
0
Refunds, ever
19.4
Avg. days to launch
4.9
Avg. client rating
How we’re different

A small team. One offer. A real deadline.

Most agencies sell ten things to look impressive. We sell one. That’s how we ship in 21 days. That’s how the guarantee stays real. And it’s how we can put senior people on every project, not juniors learning on your dime.

01
A fixed price
You know what you’ll pay before the work starts. No surprise scope changes.
02
A fixed timeline
21 days from kickoff to live. Hit a delay on our side, you get your money back.
03
A senior team only
No junior designers learning on your project. Every role is led by someone who has done this hundreds of times.
04
One channel of focus
We build websites for home service businesses, and nothing else. That focus is why we do it well.
Why clients trust us

Senior specialists, built around your market.

You get experienced designers, copywriters, and SEO specialists on every project, at a fair price that reflects efficient delivery, not bloated agency overhead.

01
Progress every morning
Your project keeps moving around the clock, so there is something new to review almost every day.
02
English-first, every word
Every page, email, and call is in clear American English, written the way your customers actually speak.
03
Reviewed for the US market
A senior US-based reviewer signs off on every deliverable before it reaches you.
04
Contracts that protect you
NDAs, full IP ownership, and clear terms, so the finished site is entirely yours.
How we got here

Three years of saying no to everything except one thing.

01
2023
Saw the pattern.
Watched a friend’s roofing company, best service in town, get ignored online because their site looked broken. Started auditing home service businesses for free. The same gap showed up everywhere.
02
Early 2024
Shipped the first five sites.
Custom WordPress builds for US home service contractors. All on fixed timelines. All referred a friend within 90 days.
03
Mid 2024
Launched the 21-day guarantee.
Fixed delivery date, full refund if missed. Close rate on pitched deals more than doubled.
04
Late 2024
First agency partner.
An Austin agency hired us as their invisible delivery team. The white-label model was born.
05
2025
AI agent on every site.
Folded 24/7 AI support into the Authority Site System. Most clients doubled their after-hours leads.
06
2026
62 sites shipped. Zero refunds.
Sixty-plus home service businesses now look like the leaders they already were. Same team, same niche, same guarantee.
What we believe

Four rules we don’t break. Even when it costs us.

01
We say no a lot.
We turn down bad-fit clients, scope creep, and shiny new offers. One niche. One offer. One channel. That’s how the 21 days holds.
02
Numbers, not adjectives.
“21 days” beats “fast.” “$0 if we miss” beats “risk-free.” If a claim isn’t backed by something real, we don’t make it.
03
Your brand. Your words. Your site.
No template packs. No reused hero images. Every site is custom to the business it sells. Yours, not ours.
04
The deadline is the deliverable.
Pretty is not enough. If we miss 21 days, we haven’t done the job. That’s why the guarantee is in dollars, not adjectives.
Questions clients ask

Five things people usually want to know.

Do you work only with US businesses?
Yes. US home service businesses are the only thing we build for. Every word is in clear American English, a senior US-market reviewer signs off on everything, and your contract gives you full ownership of the finished site.
Will you really finish in 21 days?
Every time. The 21 days is a system, not a sprint. We’ve cut every optional meeting, written every process down, and we only sell what fits the timeline.
Who actually does the work?
You work with senior specialists: a designer, developer, copywriter, AI engineer, SEO lead, and a US-market reviewer, with Habib leading strategy and creative direction.
How do we communicate?
Most of it is async. Slack, email, short Looms. Live calls run 9am to 8pm ET on weekdays, so you never wait overnight for an answer.
What if my project is more urgent than 21 days?
Our fastest delivery is 14 days at a premium. Anything faster than that, we’ll refer you out. The 21-day deadline is the shortest one we’re willing to put our money behind.

Now you know us.
Let’s go build yours.

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