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Resources

Opinionated writing for local service businesses.

No listicles. No ultimate guides. Just the tactical stuff we wish every owner knew before their first agency meeting.

FeaturedLocal SEO

The Google Business Profile checklist that ranks most local service businesses

A brochure website is not what gets a plumber or roofer the phone call. The Google Business Profile is. It is the single highest-leverage hour of work most owners never finish.

Jul 24, 2026 · 1 min readRead it
Websites

Why your homepage hero is probably costing you leads

Jul 18, 20261 min read
AI

What a 24/7 AI support agent actually does at 2am on a Sunday

Jul 11, 20261 min read
Lead Capture

The one missing button on most mobile service websites

Jul 04, 20261 min read
Copywriting

Stop writing we offer quality service. Write this instead

Jun 27, 20261 min read
Local SEO

Schema markup for contractors, in one afternoon

Jun 20, 20261 min read
Newsletter

One email a week. Tactical. No fluff.

Every Friday: one thing you can do before Monday to get more leads from your site.