If you fix nothing else this month, fix your Google Business Profile. It is free, it sits above the organic results, and for most home service searches it is the first thing a homeowner sees.
Start with the boring fields
Categories, service areas, hours, and a real local phone number. Pick the most specific primary category you can. A roofer should be Roofing Contractor, not General Contractor.
Photos beat words
- Real job-site photos, not stock.
- Your truck, your crew, your finished work.
- Add a few every month so the profile looks alive.
Reviews are the ranking engine
Ask every happy customer the day the job finishes, while the relief is fresh. Reply to all of them. That single habit outperforms most paid ads for a local trade.